Ukususela kwixesha lokuqala xa umthengi ebuza, siqala ukufaka ulwazi kwinkqubo yolawulo lomgangatho wenkampani, kubandakanywa ukuthengwa kwezinto ezikrwada, ukuveliswa kwesampulu kunye novavanyo, ulingo lwabathengi, uhlengahlengiso lwengxelo yolwazi, de kube yimveliso eninzi, ingxelo yedatha ekwisiza, ngokusebenzisa umjikelo wonke wemveliso kunye nomjikelo wemveliso, ukuqinisekisa umgangatho ongqongqo weemveliso.